Alfa Romeo Mito

The scene-stealing exhibition area perfectly expressed Alfa Romeo's main mission: industrial design of vehicles with state-of-the-art mechanics and engineering, featuring contemporary lines and shapes, that embody the concept of design in motion and emphasise the qualities of comfort, sportiness, elegance and power intrinsic to the Brand.

All the spotlights where naturally turned on the latest addition to the family: the Alfa Romeo MiTo. With this car, Alfa Romeo wishes to offer a new generation of Alfa aficionados 'the sportiest mini'. Their new baby is an up-to-date, innovative car that evokes, by its name alone, the glorious past of a brand that has written some of the most important pages of motoring history.

The name MiTo has great evocative resonance and was chosen to mark the deep-seated link between the past and future of the brand: between Milan, the city of design that brought to the car's style into being, and Turin, which will be responsible for its industrial production. A decision that highlights the brand's strong desire to consolidate its Milanese roots. The site deliberately chosen for the car's presentation last June was the fairytale Castello Sforzesco in Milan where it is said that nearly 100 years ago a young designer found the inspiration for the Alfa Romeo logo when he saw a serpent carved onto the Filarete tower.

Five Alfa Romeo MiTo cars were present at the Paris show, all in the Selective specification: three with a Sport Pack and powered by the spirited 155 bhp 1.4 Turbopetrol engine while the other two where equipped with a 120 bhp 1.6 JTDM unit.